Digital Content and Development
Taking a user-centred approach to digital development and content design.
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A collaborative effort: developing, designing, and creating content for the new University homepage
The Digital team recently launched a new University homepage, with an updated design, greater flexibility, more impactful content, and enhanced functionality including: a video embed for the Hero component a filterable search box in the Hero multiple takeover layouts to...
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Why AI doesn’t need Frequently Asked Questions (FAQs)
As AI tools become part of how people search for and find information, there’s growing pressure on content teams to 'optimise for AI'. One of the most common suggestions is to add more FAQ sections to pages, on the assumption...
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Why PDFs get a bad rep
PDFs on the website aren’t great. You know that, we know that, but they’re still there. Why that? There is valid reason to upload a document to the website for certain types of information. In our guidelines for Typecase, we...
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How we created the University's first digital prospectus
Introduction In September 2025, we launched a new digital prospectus for master’s courses at Bath. This was a collaborative effort between the Digital Content and Development teams. In the spirit of that collaboration, Rebecca Stewart, our Front-end Developer, and I...
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2025 Q3 Digital Development review
As winter firmly beds in and we look back on another busy quarter, it's time to update you on some significant developments – projects that represent not just technical improvements, but fundamental shifts in how we support student recruitment and...
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Rebuilding the URL shortener
Written by Sam Street (UX Designer) and Daniel Matongo (Back-end Developer). What is the URL shortener? The URL shortener is an in-house app that the Digital Development team built some time ago. The name sums its purpose up pretty...
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2025 Q2 Digital Development review
With the mid-way point of 2025 already receding distantly into the rear-view mirror, the time has come for a somewhat belated recap on the many projects that the Digital Development team has been working on in Quarter 2 (Q2) and...
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The mysterious expanding bucket (or: Why we developed our Typecase Author training)
One of our main objectives in the Digital Content team is to help people create content that’s accessible, easy to understand, and easy to find. But, in recent months and years, we’ve increasingly found ourselves spending a lot of time...
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2025 so far: What’s been cooking in the Digital Development kitchen in Q1
When joining the University as Head of Digital Development in August 2024, I was immediately struck by not just how busy the Digital Development team is, but how incredibly efficiently the team operates. The operation is a bit like a...
